Rainbow Serpent Festival

Rainbow Serpent Festival is a highly renowned indigenous music festival in Australia, encompassing elements of music, art, culture, and dance. It attracts people from all over the world to participate in this diverse event. The main task of this project is to design the brand image for the Rainbow Serpent Festival, drawing inspiration from the festival's own culture and characteristics. The goal is to create a diverse and innovative design that challenges traditional perceptions, thereby attracting more visitors and expanding its reputation.